Local Market Intelligence Report
Peter, before we put this together we pulled Census data, competition density, termite risk classifications, and search demand across all 24 suburbs in your two service areas.
We don't pitch off assumptions. This report is a sample of how we approach every client — the suburbs and tactics we target shift based on what the data says, not gut feel. What follows is what the numbers say about your market right now.
Data basis: ABS Census 2021 • Google Maps snapshot May 2026 • CSIRO/NCC termite risk • Keyword search data
~100,000 people across 11 suburbs. Average household income $2,187/week — well above Sydney median. Nearly 9 out of 10 dwellings are standalone houses. Young families, new builds, big mortgages. These people spend on their homes and they'll pay to protect them.
88.8% separate housesWe searched Google Maps for pest control across all 24 suburbs. Every suburb returned 10 businesses — except Rockdale. It returned 3. That's 15,475 people with almost no visible pest control presence. If you're going to claim a suburb on Google, that's the one.
Only 3 competitors on MapsEvery single suburb across both clusters is classified HIGH risk by CSIRO. Oran Park has new builds on former farmland — construction disturbs termite habitat. Sans Souci has older homes with expired or absent barriers. Both need termite services, just framed differently. It's your highest-ticket anchor.
24/24 suburbs = HIGH termite riskSame business, different markets. Here's how they compare.
The takeaway: Oran Park is where you grow fastest — more houses, higher incomes, growing population. Sans Souci is about picking your spots — Bexley, Kingsgrove, Rockdale. Don't spread thin across all 13.
Tap any suburb on the map for details. Toggle between opportunity score and competition density.
Based on demand, home ownership, housing type, competition, and termite risk — these five suburbs give you the most bang for your buck.
| # | Suburb | Area | Population | HH Income | Houses | Score |
|---|---|---|---|---|---|---|
| 1 | Harrington Park | SW | 13,332 | $3,014/wk | 97.8% | 7/10 |
| 2 | Bexley | StG | 19,646 | $1,870/wk | 53.1% | 6/10 |
| 3 | Kingsgrove | StG | 12,881 | $1,898/wk | 82.0% | 6/10 |
| 4 | Oran Park | SW | 17,624 | $2,349/wk | 86.9% | 6/10 |
| 5 | Rockdale | StG | 15,475 | $1,906/wk | 24.3% | 5/10 |
Rockdale scores 5/10 overall but jumps the queue because it has only 3 competitors on Google Maps vs 10 everywhere else. Easiest suburb to claim visibility in.
You're already doing NDIS work — blood, biohazard, carpet cleaning for elderly and disabled clients. But none of it is visible online. No dedicated service pages, no landing pages, no SEO content targeting "NDIS carpet cleaning Sydney" or specific suburbs.
That's a whole lead channel that's sitting dormant. Dedicated pages and local SEO for NDIS services could open up consistent work that most competitors aren't even thinking about.
Worth checking: are you a registered NDIS provider, or working through plan managers? If you're not registered yet, it's worth looking at — approved providers get listed on the official NDIS finder, which is another free lead source.
One thing we'd need to check with you: we've analysed your two main clusters based on what we could see. But there might be strong opportunities in suburbs just outside those areas. A quick call to check how far you're happy to travel from each location could uncover suburbs worth targeting that we haven't looked at yet.
The top 3 competitors by Google reviews in each cluster. Reviews are the hardest thing to build — and the biggest moat in local search.
| Competitor | Rating | Reviews |
|---|---|---|
| Pest-Tech Pest Management | 5.0 ★ | |
| Pest-Free Pest & Termite Control | 5.0 ★ | |
| OCG Pest Control Campbelltown | 5.0 ★ |
| Competitor | Rating | Reviews |
|---|---|---|
| Sydney Pest Crew | 4.9 ★ | |
| Iconic Pest Solutions | 5.0 ★ | |
| Pestaway Sydney | 5.0 ★ |
Real cost-per-click data for "pest control [suburb]" searches across your areas. This is what you'd pay every time someone clicks — whether they call or not.
You asked how much — here's what the investment actually does for you.
We build the core system first. Allow up to 14 days for full setup — website, ads, tracking, follow-up system all live and ready. Your first paid month starts once the campaign is ready to launch, so you're paying for a working setup, not something half-built.
Clean, professional site built around your actual services. Separate pages for carpet cleaning, pest control, termite inspections, Greenzone — each targeting real search terms people use.
Properly set up, optimised, and actively managed. We'd keep your current phone number — you already get calls from it and we're not going to pretend every Google call is from us. We track website and landing page enquiries separately so you see the actual lift.
Targeted pages for priority suburbs so when someone searches "pest control Rockdale" or "termite inspection Oran Park," you're what comes up.
Campaigns set up, managed, and optimised across your service areas. Termite barriers, pest control, carpet cleaning — targeted to the suburbs where the data says the opportunity is. Leads from week one.
Every call, form, and enquiry tracked. Missed-call capture and automated follow-ups so leads don't slip through. Managed through the Goanna Digital app on your phone.
Clear reports showing what changed, what's working, and where the leads came from. No jargon, no vanity metrics — just the numbers that matter to your business.
Three plans. No lock-in. No rubbish % of ad spend upsells. Your domains, content, phone numbers, and accounts belong to you — we don't hold anything hostage.
Google Ads spend is separate. Our fee covers strategy, setup, website, landing pages, tracking, ads management, SEO, follow-up system and reporting. Your ad budget stays under your control and is paid directly to Google. Most clients start around $500–$1,500/month depending on service area and how fast they want leads.
Best for businesses already getting steady referrals who mainly need a better website, stronger Google presence, and a better way to capture missed enquiries.
Google Ads get the phone ringing while the website and SEO assets build in the background. This is the minimum serious plan if the goal is more leads, not just a better-looking website.
Best once the campaign is working and you want to scale SEO, content, social proof and follow-up properly. The growth path once early results are in.
Founding Client Offer
$997/month for the first 3 months, then $1,497/month ongoing
Available for a small number of trade businesses in exchange for feedback and case-study permission if the work performs well. No lock-in. Ad spend separate.
A quick call to check your service radius and we can get started. No obligation — if it's not right, no hard feelings.
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